If you look onto major e-commerce KPIs, all of them can be improved by providing high-quality imagery to the products on sale in your online store: How Product Images Can Impact Your Apparel Store Sales?
59% agreed, that visual information is more important than contextual. The Intent Lab states: - 85%+ of the respondents, while shopping for clothing, value visuals as more important than texts. By optimizing your images, you may get much closer to the top positions in Google images search. This is a simple recipe for high Google rankings. Always make sure to use the original images in high resolution with thought-through descriptions and alt tags. Why Photography Increases Conversions Great images impact sales in many ways, below are some of the reasons why clothing product photography positively impacts website conversion: All balanced professionally, they create a seamless shopping experience for customers and a solid digital brand image. Many factors play into the outcome, no detail is too small: lighting, angle, depth of field, focus, background, composition are just a few of them.
Product Photography is used to capture and render the visual image of an item on sale.Ī professional photographer uses a number of know-how techniques to best portray an object of the process. If you are a bit of a control freak, a perfectionist, a pedant or just want to make sure your first photoshoot yields best results and improves your site’s conversions – this is an article for you.
This step-by-step guide on how to photograph clothing for online stores is good for beginners as well as seasoned marketers, for art directors as well as ecommerce store owners. That's how we tricked him into helping us.
He loves talking about photo editing and enjoys Guinness. Perfectionist by heart, he values when the work is done perfectly, so every single shot made by Squareshot is double-checked by him. Mitya has over 10 years of experience in the field of professional photography and editing. Mitya, Co-founder & Head of Production at Squareshot